CAMBRIDGE ENGLISH FOR MARKETING STUDENT'S BOOK WITH AUDIO CD

Endorsed by the Chartered Institute of Marketing (CIM), this shortcourse (40-60 hours) uses practical tasks and realistic scenarios todevelop the specialist language and communication skills needed for acareer in marketing. Cambridge English for Marketing covers a widerange of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The tenstandalone units allow learners to focus on the areas of marketingmost important to them and as well as teaching specialist vocabularyand marketing theory, the course also develops job-specific skillssuch as carrying out marketing audits, preparing marketing campaigns,organising events and developing digital marketing strategies. Thecourse requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.